Evaluation Question 3 - What kind of media institution might distribute your media product?

Referring back to my case study of a publishing company, I think that for my music magazine a magazine publisher like Natmags would be the ideal publishing company to distribute it. By distributing my magazine it will be very beneficial for this company, financially and as a good investment overall.

Although the magazines that Natmags publishes are mainly focused on lifestyle, amongst their titles there are no existing publications that cover the music market. This is where my magazine comes in.

With Natmags being my magazine’s publisher it will open up a whole new business market for them creating a new target audience for them. This is because my magazine targets people that enjoy and love music, specifically rock. This will also help to widen the audience of this publishing house as through my magazine, sponsors will be able to advertise their products and with the addition of new advertisers it will generate more income.

 As it is a music magazine, entirely different from any other titles that Natmags publish, it will be catering for a whole new audience which will then result in profit for Natmags. Furthermore, since there is no magazine like mine amongst Natmags titles, there would be no competition within their company.

Natmags existing brands reach over 14m readers stating on their own website that “Nobody knows women like Natmags.”  As my magazine is aimed at the same audience this will correspond with Natmags vision. However my magazine is targeted for females at a younger age from 16 -25, this again would be an advantage for Natmags. By catering for a younger age group they would be distributing a magazine into a new market once again resulting in a new target group, widening their audience that will generate profit.

From my audience research, I discovered that many people receive their magazines through subscription therefore I would certainly encourage subscription. I think that by doing this it would beneficial for the audience with having the magazine arriving to their door as opposed to them picking it up from the shelf.

I think my magazine will be sold in the typical way, at newsagents across the country and be available in many magazine retailers in a corner shop or in the station. This method is very easy and accessible for the audience making it an ideal way.

Also I would like to distribute my magazine at gigs and concert venues and also in music stores. I think that this would diversify my magazine from existing products as it would reach a number of people and with my magazine priced at £2.35 it is a reasonable cost for people from all walks of life to be able to purchase.