Evaluation Question 5 - How did you attract/address your audience?

To attract my target audience, young women, I decided to use female models for my pages so the readers can relate. Also the stylings of the models all contribute to help attract the audience. They are all dressed in fashionable clothing which could appeal to an audience who are interested in fashion or fashion conscious. Also with the models all aged 16 years old it will attract a similar age group of readers.

Out all of my media products, the page that is the most important feature of the magazine, which will possibly persuade the reader to buy, is the front cover. Using the results from my audience research as guidelines I followed some of the requests given. One of the requests was to have a bright colour scheme to grab the attention of the audience. To comply to this request I used the colour scheme of red, black and white. I think the use of these colours and the way the page is presented would appeal to the target audience as both the red and the white are quite bold and stand out making it appealing to the eye.  Furthermore because these colours are recognizable as apart of this genre, it would attract people that have an interest in rock. To further interest people I included a free CD. I think the addition of freebies will draw people’s attention and make people want to buy.

Knowing that 40% of all magazine purchases are determined by content I decided that my coverlines will have information about bands from America and England. I did this because these are the countries that are most renowned for mainstream music internationally.

For example the coverline about the band Paramore’s split. Using a coverline that concerns one of the biggest current mainstream bands and news that includes controversy could influence people interested in this genre of music to purchase the magazine. Also it could appeal to people that are Paramore’s fans and want to learn more about this news.

I decided to make the main article about an artist that the audience already knows. This is to further attract the audience that are already existing fans of the artist but want to read more about her. The concept on the front cover, of the main artist taking a mugshot, is also used to attract the audience. One big selling point could be rebelliousness in the rock community especially when it comes to the law. The image of the artist holding up a mug shot sign could attract readers as they may think that this headline was about scandal and will be intrigued to find out more.

Throughout I have addressed the audience with language that they as young people can easily relate to. In the editor’s note on the contents page I used this to directly address the readers signing off the letter with “Stay Badass!” and a signature of the editor with a smiley face. I did this as I know that this type of language would be easily understood by the target but also to show that the editor is also similar to them once again making her relatable.