Evaluation Question 4 - Who would be the audience for your media product?

R&R’s main audience are people who love listening to music but mainly Rock lovers. My magazine targets an international audience which is interpreted on the front cover for example on the barcode which displays prices from different countries showing that it available there. 

Another example of this are the coverlines that concern news about bands that come from America and England. The reason I chose to focus on bands mainly from America and England are because they are the countries that are the most known worldwide for their artists and mainstream songs.

I decided to target young females aging from 16 – 25 years old because I feel that younger audiences are the ones that would benefit mostly from this type of magazine due to its content.  Features like reviews and interviews and even information about recent gigs would interest this age group the most and attract them.  Though the age range I suggest that starts at 16, I do think that people aged 15 will be interested in the magazine.  One factor that hindered the age range being lowered was that perhaps the price would be too expensive for 15 year olds to buy alone and also that the content could be too mature. 

Since I decided to target a younger people the magazine could also address people that enjoy fashion and are perhaps style-conscious. It could attract people who are influenced by celebrities or artists and want to imitate them, in fashion or even their lifestyle.  I think that my magazine would target people with an active social life that enjoy going to music concerts and listening to live music.

In terms of ethnicity, R&R targets all races equally but my assumption, based on the chosen genre, Rock, the magazine will target more people from a Caucasian background as they are the predominant listeners of Rock. Although I did not include this question on ethnic background in my questionnaire, due to research of my own that questioned who currently reads magazines similar to my media product, I think that this concept would be correct.